Johannesburg,
South Africa, June 10, 2020- Sun International has paid over R2-million to the
Solidarity Fund, after more than 15,000 members of its loyalty programme
pledged their leisure points for this purpose.
South Africa, June 10, 2020- Sun International has paid over R2-million to the
Solidarity Fund, after more than 15,000 members of its loyalty programme
pledged their leisure points for this purpose.
At the
start of the national lockdown the company froze all leisure and casino points
accumulated by its Most Value Guests (MVGs). Each leisure point represents R1
in value and can ordinarily be redeemed at any hotel or leisure facility within
the group.
start of the national lockdown the company froze all leisure and casino points
accumulated by its Most Value Guests (MVGs). Each leisure point represents R1
in value and can ordinarily be redeemed at any hotel or leisure facility within
the group.
Sun
International CEO Anthony Leeming said, “We were considering practical ways to
respond to the crisis when a number of our MVGs asked us to set up a charity
fund to which they could contribute. The points represent a hard cost to us
that we would have to pay over to whichever property they are redeemed at, so
it made sense to divert the rand value of donated points to the Solidarity Fund
instead.
International CEO Anthony Leeming said, “We were considering practical ways to
respond to the crisis when a number of our MVGs asked us to set up a charity
fund to which they could contribute. The points represent a hard cost to us
that we would have to pay over to whichever property they are redeemed at, so
it made sense to divert the rand value of donated points to the Solidarity Fund
instead.
“Right
now we are all focused on fighting the COVID-19 virus, but a bigger economic
battle is looming. The hospitality, gaming and leisure industry has been
particularly hard hit, so the economic hardships facing smaller businesses and
individuals resonates deeply with us. We
applaud the many MVGs who responded with compassion and generosity.”
now we are all focused on fighting the COVID-19 virus, but a bigger economic
battle is looming. The hospitality, gaming and leisure industry has been
particularly hard hit, so the economic hardships facing smaller businesses and
individuals resonates deeply with us. We
applaud the many MVGs who responded with compassion and generosity.”
On
behalf of The Solidarity Fund, Interim CEO of The Solidarity Fund, Nomkhita
Nqweni expressed her appreciation saying, “It is through the collective efforts
of contributors like Sun International and their 15 000 customers that enables
The Solidarity Fund to support the national health response, contribute to
humanitarian relief efforts and mobilise South Africans to drive a united
response to the Covid19. This generous
donation will directly benefit those impacted by the pandemic and help The
Solidarity Fund to make a real difference by providing Personal Protective
Equipment to our frontline health workers, testing kits and food relief to
vulnerable communities, amongst other important initiatives.”
behalf of The Solidarity Fund, Interim CEO of The Solidarity Fund, Nomkhita
Nqweni expressed her appreciation saying, “It is through the collective efforts
of contributors like Sun International and their 15 000 customers that enables
The Solidarity Fund to support the national health response, contribute to
humanitarian relief efforts and mobilise South Africans to drive a united
response to the Covid19. This generous
donation will directly benefit those impacted by the pandemic and help The
Solidarity Fund to make a real difference by providing Personal Protective
Equipment to our frontline health workers, testing kits and food relief to
vulnerable communities, amongst other important initiatives.”
Sun
International is one of six loyalty programmes whose members to have exercised
the option to donate to the Solidarity Fund, and is the only hospitality and
casino Group to do so.
International is one of six loyalty programmes whose members to have exercised
the option to donate to the Solidarity Fund, and is the only hospitality and
casino Group to do so.
