ST Bureau
Mumbai
Lucky
Stars, the
‘Win Gifts for Free’ app has announced its loyalty programme ‘MyStars’ that
allows participants to gain points for every interaction with the app.
Stars, the
‘Win Gifts for Free’ app has announced its loyalty programme ‘MyStars’ that
allows participants to gain points for every interaction with the app.
‘Lucky
Stars’ is
a ‘Win Gifts for Free’ app that allows its users a chance to win branded and
expensive gifts for free. Registered users have won expensive and branded
products like two wheelers, smart televisions, smart phones, gold coins, online
gift & movie vouchers and equally top notch products.
Stars’ is
a ‘Win Gifts for Free’ app that allows its users a chance to win branded and
expensive gifts for free. Registered users have won expensive and branded
products like two wheelers, smart televisions, smart phones, gold coins, online
gift & movie vouchers and equally top notch products.
 |
| Hetin Sakhuja, Founder of Lucky Stars App |
The ‘MyStars’ loyalty
programme allows app users to purchase items on the app by redeeming the
‘MyStars’ points. The app currently has a bouquet of expensive products like
iPhone 7 Plus, Fitbit Blaze watches, iPad Pro 128 GB and Sony PS4 Slim among
other products that can be redeemed against ‘MyStars’ points by app users.
programme allows app users to purchase items on the app by redeeming the
‘MyStars’ points. The app currently has a bouquet of expensive products like
iPhone 7 Plus, Fitbit Blaze watches, iPad Pro 128 GB and Sony PS4 Slim among
other products that can be redeemed against ‘MyStars’ points by app users.
‘The launch of the loyalty
programme is to reward our users for their continuous association with the
Lucky Stars app and also to provide every user an opportunity to win items on
display by redeeming the ‘MyStars’ points collected either through contest
participation, advertisement views and online surveys’ said Hetin Sakhuja,
Founder of Lucky Stars.
programme is to reward our users for their continuous association with the
Lucky Stars app and also to provide every user an opportunity to win items on
display by redeeming the ‘MyStars’ points collected either through contest
participation, advertisement views and online surveys’ said Hetin Sakhuja,
Founder of Lucky Stars.
Lucky Stars app has over
500,000 app downloads across its android and iOS platforms and has till date disbursed
gifts worth over INR 50 lakh in the 8 months of its operations.
500,000 app downloads across its android and iOS platforms and has till date disbursed
gifts worth over INR 50 lakh in the 8 months of its operations.
With the inclusion of the
‘MyStars’ loyalty programme, every Lucky Stars app user will now get the
opportunity to own items of their liking by means of pure participation.
‘MyStars’ loyalty programme, every Lucky Stars app user will now get the
opportunity to own items of their liking by means of pure participation.
‘The Lucky Stars app provides
brand owners with live audience participation from across the nation, higher
brand recall factor due to the duration of the contests and in-app
communications along with audience metrics to understand promotional
effectiveness and reach’ added Mr. Sakhuja.
brand owners with live audience participation from across the nation, higher
brand recall factor due to the duration of the contests and in-app
communications along with audience metrics to understand promotional
effectiveness and reach’ added Mr. Sakhuja.
The Lucky Stars app is designed as an advertising platform for brand
owners to promote their products or services through sponsorship. The app,
which is available on both the android and iOS platform, is a consumer-brand integration
app across demography’s providing both the audience and the brands to interact
with each other on a mutually benefitting platform.
owners to promote their products or services through sponsorship. The app,
which is available on both the android and iOS platform, is a consumer-brand integration
app across demography’s providing both the audience and the brands to interact
with each other on a mutually benefitting platform.
The Lucky Stars app has
attracted leading brands like DHFL, Dheeraj Realty, Avanse Education Loan, IBJA
gold and Nyaasa among other prominent brands.
attracted leading brands like DHFL, Dheeraj Realty, Avanse Education Loan, IBJA
gold and Nyaasa among other prominent brands.
‘Lucky Stars app is a highly effective brand-consumer interaction
platform as it engages the brand with the audience through information based
contest. With multiple contests, over 25,000 daily user participation and audience
metrics for campaign effectiveness, brands will not get a more organic platform
to connect with their audience as users are keenly participating and expecting
to win them on the app’ added Mr. Sakhuja.
platform as it engages the brand with the audience through information based
contest. With multiple contests, over 25,000 daily user participation and audience
metrics for campaign effectiveness, brands will not get a more organic platform
to connect with their audience as users are keenly participating and expecting
to win them on the app’ added Mr. Sakhuja.
