Launched in 2014, Kapture CRM– a Cloud-Based SaaS
Customer Relationship Management Software, has fast become the preferred choice
of growing enterprises looking for a transformational CRM experience. Kapture CRM is a brainchild of three founders Sheshgiri Kamath, Vikas Garg, and Pearl Tewari; who first got together in 2011 and launched a platform for offline marketing automation.
Customer Relationship Management Software, has fast become the preferred choice
of growing enterprises looking for a transformational CRM experience. Kapture CRM is a brainchild of three founders Sheshgiri Kamath, Vikas Garg, and Pearl Tewari; who first got together in 2011 and launched a platform for offline marketing automation.
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| Sheshgiri Kamath, Co-Founder & CEO, Kapture CRM |
Kapture CRM software focuses on sales and customer
service automation for mid to large-sized companies across diverse verticals
like e-commerce, internet companies, real estate, hotel, travel, cruise line, airlines,
pharmaceuticals, and medical equipment sales. Headquartered at Bengaluru, the
company also has offices in Florida, Mumbai, and Gurugram.
service automation for mid to large-sized companies across diverse verticals
like e-commerce, internet companies, real estate, hotel, travel, cruise line, airlines,
pharmaceuticals, and medical equipment sales. Headquartered at Bengaluru, the
company also has offices in Florida, Mumbai, and Gurugram.
In an exclusive interview with Startup Terminal; Sheshgiri Kamath, Co-Founder & CEO, Kapture CRM
shares more insights about the venture and future plans.
shares more insights about the venture and future plans.
Excerpts:
ST: Please briefly explain more about your
venture. What motivated you to start the venture?
venture. What motivated you to start the venture?
Sheshgiri Kamath: During our stint at via.com, we started operations
across different countries. We realized that CRMs needed a huge change. While they
were good at some tasks, they lacked any form of intelligence. The market was
ripe for disruption.
across different countries. We realized that CRMs needed a huge change. While they
were good at some tasks, they lacked any form of intelligence. The market was
ripe for disruption.
ST: What future business opportunities do
you see particularly in your industry?
you see particularly in your industry?
Sheshgiri Kamath: Enterprise SaaS is growing at a rapid phase. Out of
this CRM constitutes a huge chunk. The
advent of Machine learning and newer technologies brings a huge opportunity,
especially with a well-executed product that can be implemented successfully.
this CRM constitutes a huge chunk. The
advent of Machine learning and newer technologies brings a huge opportunity,
especially with a well-executed product that can be implemented successfully.
ST: How has been the journey of Kapture
CRM so far?
CRM so far?
Sheshgiri Kamath: While Kapture started in 2014, our entrepreneurial
journey started 8 years back. In a short span of 5 years, we have managed to
acquire over 500 customers across 12 countries. Today, leaders in their
respective industries and some very cutting-edge brands depend on Kapture for
growing their business.
journey started 8 years back. In a short span of 5 years, we have managed to
acquire over 500 customers across 12 countries. Today, leaders in their
respective industries and some very cutting-edge brands depend on Kapture for
growing their business.
ST: As an entrepreneur, what challenges do
you face in your day to day professional life, if any?
you face in your day to day professional life, if any?
Sheshgiri Kamath: We are very fortunate to be surrounded by a great
team, both internal and from our customers’ side. Hiring is one of the greatest challenges you
face as an entrepreneur since great people can make or break companies.
Ensuring that learning and development is a constant part of every team
member’s daily plan is something that we talk about every day. Our product is
used by a huge number of people who spend their entire day on Kapture. A huge
challenge is to make their experience simpler and more effective every day.
team, both internal and from our customers’ side. Hiring is one of the greatest challenges you
face as an entrepreneur since great people can make or break companies.
Ensuring that learning and development is a constant part of every team
member’s daily plan is something that we talk about every day. Our product is
used by a huge number of people who spend their entire day on Kapture. A huge
challenge is to make their experience simpler and more effective every day.
ST: How big is your team? Are you planning
to hire more?
to hire more?
Sheshgiri Kamath: We are 200+ people. We continue to grow our team in
North America, India and South East Asia.
North America, India and South East Asia.
ST: What are your future Plans?
Sheshgiri Kamath: Our focus on the North American market has never
been stronger. We see a huge growth coming from the U.S., especially from the
travel vertical. On the product side, we are investing heavily into R&D to
give our customers a more intelligent way of managing customers.
been stronger. We see a huge growth coming from the U.S., especially from the
travel vertical. On the product side, we are investing heavily into R&D to
give our customers a more intelligent way of managing customers.
