Author: Roopesh Agarwal, Founder
& CEO, Advertisement India (www.advertisementindia.com)
The world of advertising has seen a
change in both advertisers and publishers’ overall psychology during the time
of Coronavirus COVID-19 pandemic. After the global economic slowdown in 2008,
this time period has been the most difficult and challenging for the industry.
Certain categories of advertising world have hit harder due to changing
strategies from brands and advertisers. This has led to a way of thinking to
revive and reboot the industry in a short period of time. Most of the
advertisers have cut their advertising budgets to all time low at least for
next two quarters due to uncertainty globally. Only exception can be seen in
digital advertising platforms and publishers which have significant presence on
web.
change in both advertisers and publishers’ overall psychology during the time
of Coronavirus COVID-19 pandemic. After the global economic slowdown in 2008,
this time period has been the most difficult and challenging for the industry.
Certain categories of advertising world have hit harder due to changing
strategies from brands and advertisers. This has led to a way of thinking to
revive and reboot the industry in a short period of time. Most of the
advertisers have cut their advertising budgets to all time low at least for
next two quarters due to uncertainty globally. Only exception can be seen in
digital advertising platforms and publishers which have significant presence on
web.
Changing consumer behaviour
There has been a change the way people
use to consume ads on newspapers, magazines or for that matter we can refer to
OOH campaigns. Since countries are imposing lockdown measures to curb the
virus, people are staying at home and this has led to a new normal. The New
normal is the way we are learning to live as a minimalist. We are avoiding
going out and socializing among friends and family members. Even our offices
are going virtual and companies are encouraging their employees to work from
home. We are becoming digital by working online and even meeting our families
and friends online via different social media platforms and video conferencing.
We are learning adapting and using new digital technologies in our day-to-day
life. This is going to have a long-term impact on our outlook towards living
our life.
use to consume ads on newspapers, magazines or for that matter we can refer to
OOH campaigns. Since countries are imposing lockdown measures to curb the
virus, people are staying at home and this has led to a new normal. The New
normal is the way we are learning to live as a minimalist. We are avoiding
going out and socializing among friends and family members. Even our offices
are going virtual and companies are encouraging their employees to work from
home. We are becoming digital by working online and even meeting our families
and friends online via different social media platforms and video conferencing.
We are learning adapting and using new digital technologies in our day-to-day
life. This is going to have a long-term impact on our outlook towards living
our life.
Digital First Strategy
As far as advertisers and brands are
concerned, the strategy would be on capitalizing digital advertising platforms
to generate better ROI. Since the traditional advertisement platforms are
getting outdated and irrelevant going digital is the new mantra. Social media
and digital platforms of news publications will get more prominence and
preference. The conversion rate can also be monitored in an efficient way on
digital advertising platforms. In India, majority of the population are using
mobile phones with 3G and 4G technologies. The number of smart phone users in
India is also increasing day by day. This has prompted advertisers and brands
to devise advertising plans which have proper reach to their target audience.
Apart from big cities Indian consumers are scattered in smaller towns and
villages. The digital connectivity in smaller towns and even villages are
improving in a big way in India. India is one of the leading countries as far
as internet users are concerned.
concerned, the strategy would be on capitalizing digital advertising platforms
to generate better ROI. Since the traditional advertisement platforms are
getting outdated and irrelevant going digital is the new mantra. Social media
and digital platforms of news publications will get more prominence and
preference. The conversion rate can also be monitored in an efficient way on
digital advertising platforms. In India, majority of the population are using
mobile phones with 3G and 4G technologies. The number of smart phone users in
India is also increasing day by day. This has prompted advertisers and brands
to devise advertising plans which have proper reach to their target audience.
Apart from big cities Indian consumers are scattered in smaller towns and
villages. The digital connectivity in smaller towns and even villages are
improving in a big way in India. India is one of the leading countries as far
as internet users are concerned.
Future roadmap for Advertisement booking
platforms
platforms
The future of advertisement booking
platforms is going to be glowing. Since advertisement publishers and advertisers
are going digital, advertisement booking platforms like www.advertisementindia.com is
going to be extremely helpful for both advertisers and publishers. In our
platform, we give options for booking advertisement online without any hassle.
This platform connects both advertisers and publishers. It reduces the headache
for advertisers in finding suitable publishing platforms. In just a click,
advertisers can browse through different advertisement publishers which are
most appropriate and relevant for them.
platforms is going to be glowing. Since advertisement publishers and advertisers
are going digital, advertisement booking platforms like www.advertisementindia.com is
going to be extremely helpful for both advertisers and publishers. In our
platform, we give options for booking advertisement online without any hassle.
This platform connects both advertisers and publishers. It reduces the headache
for advertisers in finding suitable publishing platforms. In just a click,
advertisers can browse through different advertisement publishers which are
most appropriate and relevant for them.
Final words
The way world has been changing, going
digital is the way to look at new advertisement era. Due to advent of new
technologies and changing consumer behaviour, digital advertising is the king.
Digital advertising will bring in many possibilities for not only publishers
but also to brands and others advertisers. Be it small or big, all the
advertisers will be benefited with advertising buying platforms like us which
connects both publishers and advertisers.
digital is the way to look at new advertisement era. Due to advent of new
technologies and changing consumer behaviour, digital advertising is the king.
Digital advertising will bring in many possibilities for not only publishers
but also to brands and others advertisers. Be it small or big, all the
advertisers will be benefited with advertising buying platforms like us which
connects both publishers and advertisers.
 |
| Roopesh Agarwal |
(Roopesh Agarwal is the founder and CEO of Advertisement India. Views expressed in the article are of the author)
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Very well analysed. Advertising trends as well as people's responses have changed dramatically in last three months. Professionals in this industry must adapt to these changes.