FreeCharge,
India’s fastest growing digital payments platform, has
partnered with International Finance Corporation (IFC), a member of World Bank Group,
to help women entrepreneurs sell their products on Snapdeal, a
business-to-consumer online marketplace. This partnership will support
start-ups and early-stage women entrepreneurs to join the ecommerce platform
for the first time.
India’s fastest growing digital payments platform, has
partnered with International Finance Corporation (IFC), a member of World Bank Group,
to help women entrepreneurs sell their products on Snapdeal, a
business-to-consumer online marketplace. This partnership will support
start-ups and early-stage women entrepreneurs to join the ecommerce platform
for the first time.
FreeCharge and IFC will work together to promote women
entrepreneurship and improve their financial access through technology and
digital payments. The program will also address their non-financial needs
through skills and capacity building.
entrepreneurship and improve their financial access through technology and
digital payments. The program will also address their non-financial needs
through skills and capacity building.
Govind
Rajan, CEO, FreeCharge said, “We want to make FreeCharge
wallets ubiquitous in both the online and offline space by creating an
ecosystem of partnerships. By enabling women entrepreneurs online, FreeCharge
wants to promote the digital payments landscape. Offering financial products on
the basis of seller digital transaction histories and digital footprints
reduces manual intervention in providing access to finance to these sellers. This
partnership with IFC, with its global experience, will help us achieve our aim
of becoming India’s leading digital payment operating system, while creating
value and a market for women entrepreneurs.”
Rajan, CEO, FreeCharge said, “We want to make FreeCharge
wallets ubiquitous in both the online and offline space by creating an
ecosystem of partnerships. By enabling women entrepreneurs online, FreeCharge
wants to promote the digital payments landscape. Offering financial products on
the basis of seller digital transaction histories and digital footprints
reduces manual intervention in providing access to finance to these sellers. This
partnership with IFC, with its global experience, will help us achieve our aim
of becoming India’s leading digital payment operating system, while creating
value and a market for women entrepreneurs.”
The
ultimate goal of the program is to develop data-driven insights and viable
demonstration models to understand the journey of women entrepreneurs on
ecommerce platforms. This will help develop a pilot program to address the factors
hindering women entrepreneurs from selling online and accepting digital
payments.
ultimate goal of the program is to develop data-driven insights and viable
demonstration models to understand the journey of women entrepreneurs on
ecommerce platforms. This will help develop a pilot program to address the factors
hindering women entrepreneurs from selling online and accepting digital
payments.
“With
the current demonetization move, digital payment platforms such as FreeCharge offer
massive convenience to entrepreneurs as well as consumers. Women—as
entrepreneurs, employees, and suppliers—could lead by demonstrating that change
to cashless transactions is only a matter of access, skills, and thinking
differently,” said Andrew McCartney, Principal Operations Officer, IFC. “In
fact, cashless transactions could pave the way for higher participation of
women as entrepreneurs who typically shoulder multiple responsibilities and for
whom time is always scarce. Digital payments could be the defining tool for
their empowerment as contributors to India’s growing online retail industry.”
the current demonetization move, digital payment platforms such as FreeCharge offer
massive convenience to entrepreneurs as well as consumers. Women—as
entrepreneurs, employees, and suppliers—could lead by demonstrating that change
to cashless transactions is only a matter of access, skills, and thinking
differently,” said Andrew McCartney, Principal Operations Officer, IFC. “In
fact, cashless transactions could pave the way for higher participation of
women as entrepreneurs who typically shoulder multiple responsibilities and for
whom time is always scarce. Digital payments could be the defining tool for
their empowerment as contributors to India’s growing online retail industry.”
With
various services on its platform, FreeCharge is fast becoming the most
preferred digital payment platform in the country. FreeCharge is now accepted by both online and offline segments.
It is convenient for consumers and will enable them to easily move from cash to
digital payments.
various services on its platform, FreeCharge is fast becoming the most
preferred digital payment platform in the country. FreeCharge is now accepted by both online and offline segments.
It is convenient for consumers and will enable them to easily move from cash to
digital payments.
