Pinwi clinches user validation by raising funding from Mothers

A
data-driven, smart parenting app – Pinwi, today announced that it has raised
seed funding from Mothers. Pinwi stands for Play-Interest-Wise and is an
interactive, daily-use mobile app for parents to both map and manage their
children’s ever evolving interests in an impartial way. It is built on the
foundations of acknowledged theories and principles of child development and
learning and backed by months of intense research on what frames our interests.
Pinwi uses a proprietary data-driven interest mapping methodology to examine
data that is collected directly from children over a period of time, to
generate useful insights to help parents focus on and respond to their
children’s interests.

Pinwi
has raised funding from mothers who have been users of the app during its
research and beta phase. The funds raised will be used to scale up and for user
acquisition. Earlier this year, Pinwi won recognition as an upcoming start
up at ASSOCHAM’s ‘Startup Summit & Tech Awards 2016’.

Pinwi is available on
both Android and iOS platforms. The app offers personalized insights into what
drives a child’s interest and recommends activities based on these insights to
parents with children in the age group of 6 to 13 years. It has a separate user
interface for parents and children creating a unique app experience for both.

Pinwi was founded by
Rachna Khanna and Ankit Kesarwani in early 2015. It is backed by a team of
like-minded professionals, mothers, teachers, educators, and a developmental psychologist
who have ideated to develop Pinwi as a value solution for parents to empower
their decision making.

“There are so many
ways to assess children’s appitude and measure their performance, but there is
no easy or objective way for parents to map their children’s interests. Our
core idea is inspired by a very simple insight – that children stay interested
in things that make them happy and that there is no better way to know what
makes children happy than to listen to them carefully, smartly and consistently
– everyday day after day. We have just turned this insight into data points and
this data is meaningful to every parent who wants to make sense of their
children’s likes and dislikes and keep up with the ever evolving nature of
their interests. With just 5 minutes on Pinwi everyday, parents can stay
focused on their children’s interests and never lose sight of what makes them
happy. And isnt that what all parents want – to raise happier more fulfilled
children?”, says Rachna Khanna,
Chief Executive & Innovations Officer, Pinwi.

“As a parent, I am always caught between the
ideas of instinctive parenting, and a very deliberate thought-through parenting
approach. Every child is unique, and so is the combination of his/her
interests, which change frequently in the early years. This can be unnerving
for parents. I decided to invest in Pinwi because I totally believe in the
idea that research and data-driven solutions are very much the need
today”, said Mukta Naik, an Urban
Planner, Architect, Mother and an investor in Pinwi. “I find
that I am noticing things about my kids, aged 12 and 8 that I wouldn’t have
noticed without the help of Pinwi. If you are a busy parent—and aren’t we all?-
Pinwi can help you discover fresh new ways to nurture your child into a capable
adult”.