Bengaluru, India, August 30, 2020 – Indian
Edtech firm Ken42 has announced the appointment of Itisha Peerbhoy as the
company’s Head-Marketing and R&D, Pedagogy. Itisha will be leading the
Marketing team at Ken42, an integrated educational ecosystem that enables
institutions to manage their end-to-end pedagogical cycle. She will also be
interacting closely with educationists to understand new trends in educational
methodology facilitating deep synergy between the platform and all its
stakeholders. Itisha will be spearheading the ongoing marketing strategy and
will lead the brand’s ongoing marketing efforts to build market presence, brand
recall and a repository of pedagogical though-leadership.
With over 18 years of professional
experience, Itisha has held senior positions in Marketing & Communications
at leading firms like Saatchi & Saatchi, DDB Mudra Group, Aditi
Technologies and ThoughtWorks Studios. She has also worked as a Brand &
MarCom Consultant, freelance copywriter, and content writer. Itisha is also
familiar with the education space having previously worked at management
consulting firm StrategyQore as Head Digital Transformation- Education, and as
Brand and Communication Head at edtech company Vidyanext Learning. In addition,
she has built several educational brands in her time in advertising, such as RV
Group of Institutions.
Talking about Itisha joining Ken42,
Ganesh Raju, Founder & CEO, Ken42 said “As the pandemic set in, bringing on
board a competent and charismatic leader to head the marketing activities at
Ken42 was the need of the hour. Taking into account Itisha’s steadfast market
intelligence and noteworthy professional experience, she makes an ideal fit to
lead the marketing engine at Ken42. With Itisha at the helm of marketing
activities, I am certain that she will steer Ken42 towards roaring success.”
Besides her robust business acumen and
vast professional experience, Itisha is also a published author of the popular
novel “Half Love Half Arranged”.
On her new role at Ken42, Itisha
Peerbhoy said “I am delighted at the opportunity of heading an Edtech
Superapp’s marketing unit, especially in the challenging conditions we
currently find ourselves in. In my efforts of pursuing and building upon a
long-term marketing strategy, I aim to build upon a strong content marketing
strategy, with compelling content, a recognisable and unique brand and develop
a market for this unique product-a never-before one-stop-shop for all needs
encompassing the education ecosystem.”
Itisha hails from Mumbai, India and has
completed her Bachelors in Art, English and Literature at Sophia College,
Mumbai. After which she went on to obtain several Certifications in Psychology,
& Consumer Behaviour.
