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Lucky Stars app launches ‘MyStars’ loyalty programme

ST Bureau
Mumbai

Lucky Stars, the ‘Win Gifts for Free’ app has announced its loyalty programme ‘MyStars’ that allows participants to gain points for every interaction with the app.

‘Lucky Stars’ is a ‘Win Gifts for Free’ app that allows its users a chance to win branded and expensive gifts for free. Registered users have won expensive and branded products like two wheelers, smart televisions, smart phones, gold coins, online gift & movie vouchers and equally top notch products.

Hetin Sakhuja, Founder of Lucky Stars App 
The ‘MyStars’ loyalty programme allows app users to purchase items on the app by redeeming the ‘MyStars’ points. The app currently has a bouquet of expensive products like iPhone 7 Plus, Fitbit Blaze watches, iPad Pro 128 GB and Sony PS4 Slim among other products that can be redeemed against ‘MyStars’ points by app users. 

‘The launch of the loyalty programme is to reward our users for their continuous association with the Lucky Stars app and also to provide every user an opportunity to win items on display by redeeming the ‘MyStars’ points collected either through contest participation, advertisement views and online surveys’ said Hetin Sakhuja, Founder of Lucky Stars.

Lucky Stars app has over 500,000 app downloads across its android and iOS platforms and has till date disbursed gifts worth over INR 50 lakh in the 8 months of its operations.
   
With the inclusion of the ‘MyStars’ loyalty programme, every Lucky Stars app user will now get the opportunity to own items of their liking by means of pure participation.

‘The Lucky Stars app provides brand owners with live audience participation from across the nation, higher brand recall factor due to the duration of the contests and in-app communications along with audience metrics to understand promotional effectiveness and reach’ added Mr. Sakhuja. 

The Lucky Stars app is designed as an advertising platform for brand owners to promote their products or services through sponsorship. The app, which is available on both the android and iOS platform, is a consumer-brand integration app across demography’s providing both the audience and the brands to interact with each other on a mutually benefitting platform.

The Lucky Stars app has attracted leading brands like DHFL, Dheeraj Realty, Avanse Education Loan, IBJA gold and Nyaasa among other prominent brands.


Lucky Stars app is a highly effective brand-consumer interaction platform as it engages the brand with the audience through information based contest. With multiple contests, over 25,000 daily user participation and audience metrics for campaign effectiveness, brands will not get a more organic platform to connect with their audience as users are keenly participating and expecting to win them on the app’ added Mr. Sakhuja.

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