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Interview: Swati Dayal, Co-Founder & Executive Director, Sagoon

ST Bureau
New Delhi

This interview is a part of Startup Terminal interview series to mark the occasion of 'International Women's Day'

ST: Please tell us more about yourself.

Swati Dayal: Being a daughter of a self-made businessman who took the responsibility of three sisters at the age of 19, I always had a mindset of doing something that will make my parents proud for giving birth to a daughter instead of a son. Sagoon gave me that chance and with my experience, expertise and acumen, I successfully led our team to launch two versions and a number of updates.

Swati Dayal,
Co-Founder & Executive Director,
I believe in working hard. It doesn’t have any substitute and those who look for short cuts often complain that their success was short lived. I like to work and when it is for a company like Sagoon that is shaping the future of social media, I work with even more excitement and passion. 

ST: Who is your biggest influence in life?

Swati Dayal: That would be my father and Govinda, the architect of Sagoon. They both are self-made people and their never-give-up attitude is something I have always admired. When it’s time to work, they drink, eat and breathe just work. And when it comes to having fun, they are second to none. Whatever I am today is because of these two wonderful personalities.  

ST: What challenges do you face in your day to day professional life, if any?

Swati Dayal: Running a start-up is in itself a challenge. Of all the challenges, the one I often face is finding the right talent and convincing him/her to join Sagoon. Candidates often hesitate to join a startup but when we explain them the immense learning they will be experiencing during their tenure and the benefits they will be entitled to, most of them agree.
Another challenge that my professional life dispenses is little time for family and friends. I have not attended a family function for so many years due to responsibilities and duties I have to fulfill.

ST: Where do you want to see yourself in next 5 years down the line?

Swati Dayal: I see myself 1) representing India in the Global Market and 2) as the face of that Indian company which people associate with innovation and is the dream company to work for every young gun.

ST: What is your message to the readers on ‘International Women’s Day’?

Swati Dayal: I want to tell that women who seek equality with men lack ambition. It’s time to make our own identity and discover the new heights of success.

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