Latest News

'Teddy Toes has brought joy to babies and mothers with products that embody love'- Varun Ahluwalia, Founder, Teddy Toes

"Teddy Toes offers footwear in supreme leather with memory foam soft padding in soles and breathable lining to keep the sensitive feet of the kids comfortable. Teddy Toes has brought joy to babies and mothers with products that embody love. The vibrant products along with exquisite tailoring makes Teddy Toes a preferred choice for every discerning parent who wants their kids to dress in style without compromising on the quality."- Varun Ahluwalia, Founder, Teddy Toes



Varun Ahluwalia, Founder, Teddy Toes

ST: Please tell us more about your start-up.

Teddy Toes is an unprecedented kids’ footwear brand that offers avant garde concepts, unique designs and supreme quality footwear for infants and kids till five years of age. Keeping the playful and innovative nature of the kids in mind, Teddy Toes has come up with the concept of “Draw and wipe”, First Teddy Shoes etc.  The brand offers footwear in supreme leather with memory foam soft padding in soles and breathable lining to keep the sensitive feet of the kids comfortable. Teddy Toes has brought joy to babies and mothers with products that embody love. The vibrant products along with exquisite tailoring makes Teddy Toes a preferred choice for every discerning parent who wants their kids to dress in style without compromising on the quality.  The future plan involves presence to make Teddy Toes accessible at leading MBO and retail chains spread across the country.  Teddy toes will be soon present all over the country and is looking for distributors worldwide

ST: What was your idea/inspiration behind starting up a new venture in the kids accessory market? 

We want to capture high growth markets, including the ones in Tier 2 cities. Idea was to bring into India the international quality n comfort standards in kids fashion footwear segment. We are overwhelmed by consumer response to the brand. In a very short span of time we have built a strong base of repeat customers, who keep themselves updated about new collection, offers et al. It strengthens our belief that the market is ready for premium kids wear brand that offers superior quality with unconventional yet innocent design sensibilities.



ST: What are business opportunities in kid’s accessory market in India?

Children today in India exactly know what to wear and how do they want to be dressed. This has created opportunity for kids wear brands and retailers in India, in terms of expanding their product lines and also attract new customers. We have adsorbed duties and kept nominal margins to remain competitive for a premium brand. We are also supported by the fact that we are a lean organization.



ST: How has been your entrepreneurship so far?

As mentioned earlier, the upsurge in buying capacity along with global exposure to emerging trends have gotten parents excited. They want to provide the best and the latest for their kids nowadays. From ethnic to casual to formal to occasion wear, there is a buyer for every brand.


ST: What challenges do you face in your day to day professional life, if any?

It is very challenging to design footwear for kids as you are restricted in terms of fabric quality and detailing. The most difficult part for Teddy Toes is to maintain a balance between quality and costing. In general, getting the fit right becomes challenging amidst varied growth patterns exhibited by kids of similar age group. Usually, the right indicator is foot size.

ST: How big is your team? Are you planning to hire more?

We are a small team of 12 people as of now and definitely we are planning to expand it.



ST: What are your future plans? 

We have planned to present in all up market retail chains n open a few of our own outlets. We plan to expand both by adding newer product lines like accessories and by expanding our retail presence across India as well as abroad. We are overwhelmed by consumer response to the brand. In a very short span of time we have built a strong base of repeat customers, who keep themselves updated about new collection, offers et al. It strengthens our belief that the market is ready for premium kids wear brand that offers superior quality with unconventional yet innocent design sensibilities.

Interviewed by Startup Terminal Bureau 


No comments